Modelsrock Capsule Collection: now available!
MODELSROCK PARIS opens it’s new online sales for the T shirt’s capsule collection.
The collection was designed and manufactured in Italy and dedicated to models.
It’s a limited series so don’t miss the opportunity to get the unique pieces of this first collection.
You can get 20% off just playing the game on facebook. If you’re wrong you can invite new friends to play again.
Visit MODELSROCK if you want to know more.
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The new Vogue.fr
Special mention for the video of Vogue.fr. It was funny this morning discovering Emmanuell Alt dancing “wake me up” in a very 80′s performance.
Did you already see it? And most of all : do you like it?
Find the video here
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Elena Todorchuck for Giambabattista Valli – Spring 2012 Couture Collection
Elena for Giambattistista Valli’s Spring 2012 couture.
You can find Elena’s catwalk video and the complete collection of Giambattista Valli on Style.com
Just click on the pic below.
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Elena & Monica for Christophe Robin’s campaign
Elena Todorchuk
Monica Kroll
Credits:
WM Models: Elena Todorchuck - Monica Krol.
Coloriste: Christophe Robin
Photographe: Marc Neuhoff – Ass Ph: Thomas Grillere
Styliste: Dominique Eveque – Direction artistique: Agnès Vessère
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Longchamp présente “Heels” saison 1.
Longchamp en collaboration avec Aufeminin.com a lancé “HEELS” une webserie de 7 épisodes.
Les premiers 2 épisodes sont déjà en ligne, donc vous pouvez les découvrir par vous même. Je vous anticipe juste qu’il s’agit d’une série toute particulière car les visages des acteurs n’apparaissent jamais et de cette idée simple découle tout un univers.
L’histoire est celle deux jeunes trentenaires Alice Valois et Trisha Barton, qui se disputent le poste de rédactrice en chef pour le magazine de mode «Shine» ainsi que l’amour d’un gentleman légèrement infidèle. D’emblée on peut trouver le décor un peu trop affecté pour une série… Puis on aperçoit que l’idée géniale réside justement dans le décor. Sans voire jamais les visages ni pouvoir s’identifier véritablement à aucun des personnages on s’attache aux objets qui les représentent.
La série est pensée pour stimuler le partage : à travers le forum , le blog de la “revue” Shine le lookbook… et natullemment les personnages. Le spectateur est appelé à exprimer sa préférence pour Alice ou Trisha, sur la page Facebook de la marque, et se rendre protagoniste des évolution futures. Moi je ne cache pas ma préférence pour la «méchante» Trisha.
La sérié a été tournée par Nicolas Pier Morin, qui a déjà travaillé avec Lanvin, Calvin Klein ou encore Dior.
Dans le making-of que j’ai trouvé sur Ykone le réalisateur explique par le choix à l’origine.
Et vous, vous êtes pour Alice ou Trisha ?
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The Christian Louboutin Story
Perhaps you’ve alredy seen all the videos and photos about Christian Louboutin’s 20′s celebration.
Probably you haven’t still seen the following video relating to the entire story of Louboutin on Net-à-porter.
The site offers special sales of several designers and firms, among which is Louboutin.
Whats impressive, is that you can follow all sales on a map in real time. Amazing.
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Lancôme & the “Vision of Beauty”
What is beauty? Even if no one knows the answer exactly, everyone has their own conception.
A few months ago Lancôme launched the creative platform “Visions of beauty” to allow everyone to express their own opinions. Your videos, posts, photos and ideas share the stage with those of directors, artists and designers of all kinds.
The concept is simple and smart: through a worldwide panorama of contributions it allows a new visibility to anyone.
It also deserves credit for distinguishing previously existing online platforms for each brand, and for playing on the purely participative aspect.
Do you have a vision of beauty to express? The world is waiting to hear you.
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Range Rover Evoque – “Pulse of the city” in Milan
“Pulse of the city” is the new Land Rover campaign to promote the Range Rover evoque. I found it surfing on vogue.it
As you know we love ad campaigns that use real people to promote brands and products like in Uniqlo’s NYC voices.
The concept of Pulse of the city is to follow people during their tour of the city – mapping it using an iphone application. The idea is to show how the car is perfectly adapted to the activities of people living in the town and its architecture.
The Pulse of Milan involves the names of 40 people working in fashion, design, music and cinema like Neil Barrett, Sergio Cerruti, Francesca Versace, Daisy Lowe, Georgina Chapman, Julia Restoin-Roitfeld that we remembered when surfing Vogue.it
They will add comment on places that they visit giving a pulsing map in real time just using an Iphone app.
To follow this its quite simple. You’ve just got to download the app for free.
Naturally every country has its maps. So its up to you to discover and follow the maps of your favorite testimonial.
To follow this its quite simple. You’ve just got to download the app for free.
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Mia Moretti’s & the Hilfiger Denim Live Tour.
The european “Hilfiger Denim Live Tour” will continue with the next two stops in Berlin and Madrid. Mia and the other “kids of America” like Theophilus London will mix with other local artists. If you want to know how Mia composes music that lets people dance around the world check out the interview.
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Uniqlo: voices of New York
We love the Uniqlo’s NYC Voices website. Why? Well, because the site is an example of a commercial made easy by endorsement. Endorsement by musicians, actors, artists, and of course a range of some of the most famous and cool people: Susan Sarandon, the founder of Tumbler David Karp, or the CEO of the coolhunting blog. This site was created for the opening of Uniqlo’s NY store. The great idea of this campaign is to promote the brand through New Yorker’s cool stories and links. It all starts by following videos and stories of real people. If you did not know the brand before, you’ll leave with the impression of great authenticity.
First you choose the story that you will follow
…Than you’ll discover his “key moments, places and ispirations”
A great campaign to engage the brand identity in the right way.
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WM is a full-service talent management and fashion consulting firm founded by Bruno Jamagne and Federico Denti in 2008. After gaining recognition and respect of the business key players throughout their careers, they decided to start WM, a company that would fully embody their approach and vision of the market and bring to the table custom-made solutions for a World in Motion.