Lancôme & the “Vision of Beauty”

Posted by in Campaigns

 

What is beauty? Even if no one knows the answer exactly, everyone has their own conception.
A few months ago Lancôme launched the creative platform “Visions of beauty” to allow everyone to express their own opinions.  Your videos, posts, photos and ideas share the stage with those of directors, artists and designers of all kinds.

The concept is  simple and smart: through a worldwide panorama of contributions it allows a new visibility to anyone.
It also deserves credit for distinguishing previously existing online platforms for each brand, and for playing on the purely participative aspect.

Do you have a vision of beauty to express?  The world is waiting to hear you.