We love the Uniqlo’s NYC Voices website. Why? Well, because the site is an example of a commercial made easy by endorsement. Endorsement by musicians, actors, artists, and of course a range of some of the most famous and cool people: Susan Sarandon, the founder of Tumbler David Karp, or the CEO of the coolhunting blog. This site was created for the opening of Uniqlo’s NY store. The great idea of this campaign is to promote the brand through New Yorker’s cool stories and links. It all starts by following videos and stories of real people. If you did not know the brand before, you’ll leave with the impression of great authenticity.
First you choose the story that you will follow
…Than you’ll discover his “key moments, places and ispirations”
A great campaign to engage the brand identity in the right way.
WM is a full-service talent management and fashion consulting firm founded by Bruno Jamagne and Federico Denti in 2008. After gaining recognition and respect of the business key players throughout their careers, they decided to start WM, a company that would fully embody their approach and vision of the market and bring to the table custom-made solutions for a World in Motion.